One Cause a Day

One Cause a Day is a non-profit organization that believes in the concept of "pay it forward." Their philosophy is to do one good deed, or cause, a day. For our concept, we included the number "1" within the word "one," then spaced out the typography so that when you read the green from top to bottom, it says "1 a Day." We're still waiting to hear back from the company whether they'll use this proposal or not.